Minu Helsingi
Published by
Petrone Print
Summary
Authored a book titled 'Minu Helsingi' (My Helsinki), published in Tallinn.
About
Highly accomplished communications leader with a proven track record in deep tech, startups, and global media organizations. Experienced in heading communication strategies, building brands, generating significant media attention (FT, TechCrunch, Forbes), creating compelling content (podcasts, blogs, LinkedIn), and driving audience growth. Skilled in founder/CEO profiling, investor relations materials, and managing communication for both scale-ups and established enterprises.
Work
PowerUP Fuel Cells
|Head of Communication
Tallinn, Harju County, Estonia
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Summary
Led comprehensive communication strategies and brand engagement for a deep-tech hydrogen fuel cell company.
Highlights
Spearheaded a 23% increase in LinkedIn followers within the first year by developing and executing targeted communication strategies.
Translated complex hydrogen advancements into compelling narratives, effectively engaging diverse audiences and enhancing brand visibility.
Championed innovative clean technologies, building thought leadership and market presence for cutting-edge sustainable solutions.
Äripäev
|Editor
Tallinn, Harju County, Estonia
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Summary
Directed the startup media arm at Estonia's leading media house, significantly expanding audience reach and content offerings.
Highlights
Launched new podcasts, events, and channels, growing the audience by 50% within one year through strategic content expansion.
Managed daily operations for the startup media division, overseeing content production and team performance.
Continued to host a monthly startup radio show, maintaining consistent engagement and thought leadership in the startup ecosystem.
Single.Earth
|Head of Communications
Tallinn, Harju County, Estonia
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Summary
Headed communications and brand strategy for a startup that successfully raised a $7 million seed round, driving significant media attention and brand recognition.
Highlights
Secured awareness-winning media attention in top-tier publications including FT, TechCrunch, and Forbes, amplifying brand visibility.
Drove prominent speaker-slots at key European conferences, positioning the company as a leader in its field.
Maintained the founder's recognition among Top100 females in the European startup industry over a year after operations ceased.
Created impactful blog content and launched the NatureBacked podcast, enhancing content marketing and audience engagement.
Reuters
|Correspondent
Tallinn, Harju County, Estonia
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Summary
Reported on Estonian newsflow, covering startups, banks, and politics for a global audience.
Highlights
Delivered comprehensive and insightful coverage of Estonian economic and political developments for a global readership.
Provided in-depth analysis of the local startup and financial sectors, contributing to timely news reporting.
Maintained high journalistic standards for accuracy, impartiality, and impact in all published stories.
CoFounder Magazine
|Editor-in-Chief
Tallinn, Harju County, Estonia
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Summary
Co-founded and led an English-language print magazine on European startups, overseeing all editorial and business aspects to a successful exit.
Highlights
Co-founded and strategically distributed a print magazine at major European startup events like Slush, enhancing brand reach.
Managed all business operations as Editor and CEO, leading the company to a successful exit in 2021.
Conducted high-profile interviews with founders from leading companies including Kickstarter, Indiegogo, Opera, Skype, Supercell, and Adyen.
Nokia Networks
|Communications Manager
Helsinki, Uusimaa, Finland
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Summary
Managed executive and internal communications for Nokia's networks business across West Europe, enhancing internal success story sharing.
Highlights
Ran executive and internal communications initiatives across West Europe, ensuring consistent messaging and brand alignment.
Introduced new tools and formats for sharing success stories, significantly improving internal communication efficiency.
Facilitated seamless information flow to foster a cohesive and informed organizational culture.
Reuters
|European Technology Correspondent
Helsinki, Uusimaa, Finland
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Summary
Led global content planning and coverage of technology news across Europe and Israel for a team of 20+ journalists, reporting on key industry developments.
Highlights
Wrote extensively for a global audience on Nokia's market trajectory, providing critical insights into its rise and fall.
Headed a team of 6-8 journalists as a Bureau Chief, then served as the European Technology Correspondent, overseeing regional coverage.
Organized the annual Reuters TMT Summit in Paris and led comprehensive coverage of top technology events including MWC, IFA, and CeBIT.
Education
Helsinki University
Helsinki, Uusimaa, Finland
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M.A.
Sustainable Development
Courses
Masters Thesis on Sustainable Development in Estonia
Economic History
Latin American Studies
Finno Ugric languages
Awards
Kuldmuna
Awarded By
Estonian Marketing Competition
Received several awards from Estonia's top marketing competition for Lahhentagge advertising and branding.
Startup Media of the Year - Nordics, Finland
Awarded By
ArcticStartup
Awarded for contributions to ArcticStartup in 2016, during tenure as Editor-in-Chief.
Publications
Estonia 21: Together for our children today and tomorrow
Published by
UNDP, New York
Summary
Co-authored 'Estonia 21', a publication focusing on sustainable development and future generations.
Languages
Estonian
English
Finnish
Russian
Skills
Communications Strategy
Strategic Communications, Corporate Communications, Internal Communications, External Communications, Communication Planning.
Media Relations & PR
Media Relations, Public Relations, Press Releases, Media Coverage, Crisis Communications, Journalism, Business Journalism, News Writing.
Content Creation & Management
Content Strategy, Content Creation, Storytelling, Podcasts, Blogs, Digital Content, Editorial Leadership.
Brand Building & Awareness
Brand Management, Brand Visibility, Brand Positioning, Reputation Management.
Startup & Tech Communications
Startup Ecosystem, Tech Communications, Environmental Technology, Climate Technology, Deep Tech, Founder Profiling, Investor Relations Communications.
Leadership & Management
Management, Team Leadership, Project Management, Strategic Planning, Operations Management, Entrepreneurship.
Audience Engagement & Growth
Audience Development, Community Engagement, Social Media Growth (LinkedIn), Event Management.
Market Analysis & Reporting
Market Research, Industry Analysis, Reporting, Data-driven Communications.
Projects
The NatureBacked Podcast
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Summary
Host and Founder of a leading investment podcast focused on the green economy.